Tag: Australia

VCCP Sydney launches new brand campaign for Cancer Council on World Cancer Day

Stuart Mitchell

Challenger agency VCCP Sydney, has launched a new brand campaign and creative platform for Cancer Council in Australia to drive awareness of their vital services. The number of Australians living with or beyond cancer is expected to increase by a staggering 72% in the next 22 years, meaning Cancer Council and their services will become more important than ever before. The new work follows VCCP Sydney winning the Cancer Council account in a competitive pitch last year and is the first national brand campaign Cancer Council have ever created. The…

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Australia and Australian Brands support Historic Equal Marriage Vote

Stuart Mitchell

Many brands in Australia are celebrating the result of the historic Marriage Equality postal vote which was revealed 61.6% of those who voted supported a change to the law to allow gay couples the right to get married.  Many brands shied away from taking a side, but many like Coca Cola and Starbucks were vocal in their support. Here are some of the celebrations from Australian Brands: The answer is YES #SSM2017 A post shared by Coca-Cola Australia (@cocacolaau) on Nov 14, 2017 at 3:09pm PST ???? A post shared…

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beyondblue launches Know When Anxiety is Talking Campaign

Stuart Mitchell

beyondblue has launched its new Know When Anxiety is Talking campaign  in time for World Mental Health Day . The new Campaign is designed to assist people to recognise the symptoms of anxiety and seek support. New research by beyondblue shows most people are unable to identify the most common mental health issue in Australia. A survey reveals two in three Australians believe depression is the most common mental health condition in the country. Only 13 per cent correctly identified anxiety conditions as Australia’s most prevalent mental health issue. “In any given year,…

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Coca-Cola Australia Show support for Equal Marriage

Stuart Mitchell

Coca-Cola Australia has come out in support of same-sex marriage ahead of Australia’s historic vote on equal marriage.  The company has started a number of initiative to showcase their support including launching hundreds of thousands of Coke cans with the famous Coca-Cola script changed to the word ‘love’ and with a rainbow heart in the ‘o’ of love. As well as creating the ‘Love’ cans, as they are known the drinks manufacxturer has also made a statement on their website stating: “Coca-Cola believes in the power of bringing people together.…

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