This Girl Can is back to inspire more women to get active during Covid-19

This Girl Can is back with an updated campaign celebrating the inventive ways women have stayed active and fit activity into their lives during the pandemic, inspiring women to do the same through brilliant real-life stories. Created by FCB Inferno and launched by Sport England in 2015, This Girl Can aims to close the gender gap around activity levels for men and women and is built around the insight that a fear of judgement – of not being good enough, of not looking the part, or of prioritising the wrong…

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This Girl Can celebrates five years since launching its groundbreaking call to action and launches inspirational new campaign for 2020

This Girl Can 2020 is leaving no woman left behind in the latest instalment of the campaign that confronts how society must change in order to accommodate all women being active. It has been five years since the inception of This Girl Can which had not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. In our new phase of advertising for 2020, we’re introducing new cast members and stories while bringing back some of the women who’ve prominently featured in past…

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This Girl Can and Disney come together to help mums get moving with their kids

To celebrate the positive impact of families exercising together, Sport England has launched a series of short films, inspired by Disney, that show mums engaging in home-based exercise routines with their children, getting them involved by dancing together to their favourite Disney music.  With Sport England research showing that six in ten (61%) mums would feel guilty about taking time to exercise, rather than spending time with their family, This Girl Can set out to find a partner that could help create fun, family moments that got mums and kids…

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This Girl Can hits Australia

This Girl Can has travelled more than 10,000 miles with an all-new version of the campaign in Victoria, Australia. VicHealth, a health promotion foundation, has released a powerful new video as part of their This Girl Can – Victoria campaign, a local version of Sport England’s groundbreaking This Girl Can UK. The ad features everyday Victorian women  overcoming their fears and ‘giving it a go, curves, jiggles, wrinkles and all’. The women, from all across the state, get their sweat on in a range of activities from boxing, cycling and roller-derby to netball and Aussie rules.…

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World Famous This Girl Can Campaign goes International in Victoria

Health promotion foundation VicHealth is seeking Victorian women to feature in a new local version of the world-renowned This Girl Can campaign to improve the health of women across the state. VicHealth CEO Jerril Rechter today announced the foundation will deliver a new Australian version of the highly successful Sport England campaign to be delivered in Victoria, showcasing real local women giving it a go and getting active regardless of their fitness level, ability or how they look. This is the first time the campaign will be delivered outside of…

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