Tag: This Girl Can

This Girl Can launches winter safety campaign

Stuart Mitchell

Sport England’s award-winning This Girl Can campaign took to the streets of central London recently to launch a new initiative aimed at raising awareness of the safety concerns that prevent women from being active outdoors during winter.  #LetsLiftTheCurfew got underway with a 5k run around Westminster as women from running clubs across the capital, including London City Runners, Black Girls Do Run and This Girl Runs, were accompanied by a mobile digital screen displaying quotes from women on how they feel about getting active outdoors as the clocks go back. …

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Eloise Moller crowned This Girl Can Grassroots Sportswoman of the Year

Stuart Mitchell

Eloise Moller was recently named This Girl Can Grassroots Sportswoman of the Year in a glitzy ceremony in central London. Eloise, who was honoured for her work at the charity Single Homeless Project, picked up her prize at the Sunday Times Sportswomen of the Year awards after topping the public vote. Sport England’s This Girl Can campaign partnered with the Sunday Times to support this year’s grassroots award, which celebrates women who are organising amazing grassroots sports and activities in their communities, up and down the country, to help women…

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This Girl Can partners with Regatta Great Outdoors and Strava

Stuart Mitchell

This Girl Can has announced partnerships with online activity tracker Strava and outdoor clothing company Regatta Great Outdoors as it continues its quest to inspire more women to get active on their own terms. The partnerships, that will launch in May, are the first in an innovative new working model for the award-winning campaign. Celebrating and building women’s confidence to get active has been at the heart of This Girl Can since its launch in 2015 and this new model will see the campaign work with high-profile brands and organisations…

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This Girl Can is back to inspire more women to get active during Covid-19

Stuart Mitchell

This Girl Can is back with an updated campaign celebrating the inventive ways women have stayed active and fit activity into their lives during the pandemic, inspiring women to do the same through brilliant real-life stories. Created by FCB Inferno and launched by Sport England in 2015, This Girl Can aims to close the gender gap around activity levels for men and women and is built around the insight that a fear of judgement – of not being good enough, of not looking the part, or of prioritising the wrong…

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This Girl Can celebrates five years since launching its groundbreaking call to action and launches inspirational new campaign for 2020

Stuart Mitchell

This Girl Can 2020 is leaving no woman left behind in the latest instalment of the campaign that confronts how society must change in order to accommodate all women being active. It has been five years since the inception of This Girl Can which had not only encouraged millions of women to get active, but also fundamentally influenced how women are marketed to. In our new phase of advertising for 2020, we’re introducing new cast members and stories while bringing back some of the women who’ve prominently featured in past…

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