Tag: This Girl Can

This Girl Can launches challenge to help more women get active

Stuart Mitchell

A new national challenge designed to tackle the stubborn gender activity gap has been launched today by our award-winning campaign This Girl Can. Move for 10 makes physical activity more accessible by offering women an achievable goal – moving for just 10 minutes, 10 times in a month. Our latest Active Lives Adult Survey showed there are half a million fewer active women than men in England, and with research showing that even small increases in activity can deliver meaningful health benefits, Move for 10 is aiming to make it…

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Hey Girls CIC and This Girl Can launch Go With Your Flow, a campaign to support movement throughout the menstrual cycle

Stuart Mitchell

Hey Girls and This Girl Can have teamed up to launch Go With Your Flow, a new nationwide campaign celebrating low or no cost ways to move your body in tune with your menstrual cycle. The campaign takes a light and encouraging approach, recognising that fitting movement into busy lives can be especially hard, particularly for parents. Rather than promoting rigid exercise routines, Go With Your Flow focuses on listening to your body, making small changes, and finding activities that feel right at every stage of the cycle, whether that’s…

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Studio You and Nike join forces on new PE video series

Stuart Mitchell

Studio You, a digital exercise platform for teenage girls across England, has teamed up with Nike to launch a series of new video content, teaching a variety of non-competitive activities to ensure no girl is left behind in PE.  Powered by our This Girl Can campaign and funded by The National Lottery, Studio You is a first-of-its-kind digital platform for PE. It’s packed with over 100 video lessons, plus tips and guidance to inject fun into PE across a range of activities such as dance, yoga and fitness.   This…

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This Girl Can celebrates 10th birthday

Stuart Mitchell

This Girl Can, Sport England’s groundbreaking campaign to get women and girls active, marks its 10th birthday this month, having transformed millions of lives across England through National Lottery funding. After a decade of breaking down barriers and empowering women to move their bodies in their own way, over three million more women are active compared to when This Girl Can launched in January 2015.  Powered with £30 million funding from The National Lottery, our campaign’s bold approach has resonated deeply, with eight in 10 women reporting it boosted their…

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This Girl Can launches winter safety campaign

Stuart Mitchell

Sport England’s award-winning This Girl Can campaign took to the streets of central London recently to launch a new initiative aimed at raising awareness of the safety concerns that prevent women from being active outdoors during winter.  #LetsLiftTheCurfew got underway with a 5k run around Westminster as women from running clubs across the capital, including London City Runners, Black Girls Do Run and This Girl Runs, were accompanied by a mobile digital screen displaying quotes from women on how they feel about getting active outdoors as the clocks go back. …

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