Tag: Aveda

Aveda Announces Breakthrough Refillable Packaging Innovation in Partnership with AeroFlexx

Stuart Mitchell

Aveda, the purpose-driven pioneer of plant-powered, high-performance hair, skin and body care, has announced a partnership with sustainability-driven packaging leader AeroFlexx to introduce a new refill packaging innovation that redefines what’s possible in beauty. Aveda will become the first prestige beauty brand to commercialize AeroFlexx’s innovative curbside recyclable1 packaging refill technology globally, marking an industry milestone toward more sustainable, consumer-centric packaging solutions. AeroFlexx’s format merges sustainability and functionality, offering guests a premium experience with resealable, controlled refilling. Additionally, using this refill with its lightweight, integrated airframe structure uses up to…

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ELC and Aveda Pilot Blockchain Tech in Madagascan Vanilla Supply Chain

Stuart Mitchell

The Estée Lauder Companies (ELC) and its brands work with multiple stakeholders across a global supply chain to source ingredients and materials from around the world that go into its products. When sourcing natural ingredients, ELC works to continuously improve and strengthen its sourcing practices. Whether it be the implementation of new tools and ratings platforms, or the testing of innovative, digital solutions, the company’s aim is to enhance transparency and traceability across the supply chain to benefit all stakeholders involved. In February 2019, the company and Aveda—an ELC brand…

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