Aveda, the purpose-driven pioneer of plant-powered, high-performance hair, skin and body care, has announced a partnership with sustainability-driven packaging leader AeroFlexx to introduce a new refill packaging innovation that redefines what’s possible in beauty. Aveda will become the first prestige beauty brand to commercialize AeroFlexx’s innovative curbside recyclable1 packaging refill technology globally, marking an industry milestone toward more sustainable, consumer-centric packaging solutions. AeroFlexx’s format merges sustainability and functionality, offering guests a premium experience with resealable, controlled refilling. Additionally, using this refill with its lightweight, integrated airframe structure uses up to…
Read MoreAveda Announces Breakthrough Refillable Packaging Innovation in Partnership with AeroFlexx
