Bacardi and The NAACP Are Backing the B.A.R. with Grants to Black-Owned Businesses in the Industry

According to Nielsen, the Black community is significantly underrepresented in the ownership portion of the United States’ On-premise retail industry (bars and restaurants) at only seven (7) percent. Bacardi U.S.A. and the NAACP want to change that. The NAACP will be awarding Bacardi-sponsored grants to Black-owned businesses in the beverage alcohol service, sales, and hospitality industries as part of the Backing the B.A.R. (Black-Owned Accounts and Retailers) initiative, which has committed more than $350,000 in support to this initiative. Following an application and review process, 35 grantees nationwide were selected…

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Bacardi First In Fight Against Plastic Pollution With 100% Biodegradable Spirits Bottle

Bacardi, the world’s largest family-owned spirits company, has made a giant leap forward in the fight against climate change and plastic pollution today, as it unveils plans to put the world’s most sustainable spirits bottle on shelf by 2023. The new 100% biodegradable bottle will replace 80 Million plastic bottles – 3,000 tons of plastic – currently produced by Bacardi across its portfolio of brands every year. This revolutionary move by Bacardi is possible thanks to its close collaboration with Danimer Scientific, a leading developer and manufacturer of biodegradable products.…

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Bacardi Limited Commits $3 Million to Support the Bar and Restaurant Industry

Bacardi Limited, the largest privately held spirits company in the world, today launched #RaiseYourSpirits, an initiative to support bars and restaurants debilitated by the COVID-19 shutdown. We have been devastated to watch our longtime partners and friends lose their livelihoods virtually overnight, as dining out, nightlife and entertainment grind to a halt around the world. Bacardi and our brands including BACARDÍ® rum, MARTINI® vermouth & sparkling wines, GREY GOOSE vodka, PATRÓN® tequila, BOMBAY SAPPHIRE® gin and DEWAR’S® Blended Scotch whisky, pledge $3 Million USD in financial aid and other support…

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Bacardi Helps Produce Hand Sanitizers With Change in Production

A shift in production by Bacardi at the world’s largest premium rum distillery is helping supply ethanol required to produce the much needed hand sanitizers that are in high demand as a result of COVID-19. The Bacardi Corporation distillery in Cataño, Puerto Rico, where more than 80% of the company’s rums are produced, has partnered with Puerto Rico based manufacturer Olein Refinery to provide raw materials that will enable the production of more than 1.7M units of 10-ounce hand sanitizer. At 70% alcohol, these products are in line with the…

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Bacardi Honors ABERFELDY’s Barrels & Bees Program With Hive Installation at Global Headquarters

The global headquarters of Bacardi, located in Bermuda, welcomes new tenants – honeybees who are moving in as part of the ABERFELDY Barrels and Bees program and the company’s ongoing commitment to environmental sustainability. ABERFELDY single malt whisky, in collaboration with Wild Island Farms, will install four beehives at the iconic Bacardi building. ABERFELDY, also known as ‘The Golden Dram’ after its water source – the Pitilie Burn – is famed for honeyed notes which are conjured as the whisky is crafted. As a result, the highland dram pairs very…

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