Sustainability is not dead – CEOs, consumers and B2B buyers continue to act sustainably, and tie it to business value

Despite ESG backlash dominating headlines over the last year, new research by Bain & Company finds that CEOs, consumers and B2B buyers remain committed to sustainability because of the value it delivers. Bain’s third edition of The Visionary CEO’s Guide to Sustainability 2025 released recently shows that the decline in sustainability as a priority between 2023 and 2024 is bottoming out. While CEOs speak less about sustainability today, they continue to act. Analyzing over 35,000 statements made by 150 leading companies’ CEOs in 2018, 2022, and 2024, Bain’s AI-powered Sustainability…

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Europe’s chemical recycling requires over €400 billion in cumulative capex to compete with virgin plastics production – who will lead?

Despite impending mandates and ambitious corporate targets, chemical recycling in Europe remains nascent today mostly due to unattractive economics. A new report published by Bain & Company revealed that the industry is worth over €400 billion in cumulative capex and cost parity with virgin plastics production could be achieved in 20-30 years. Plastics companies now have a window of opportunity to be early movers and reap material benefits. Recycling polyolefins—a common type of thermoplastics—in Europe costs more than twice as much as producing virgin polyolefins today. Market forces alone are…

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