Public Relations Society of America has awarded Food Lion with its prestigious Bronze Anvil Award in recognition of its successful #BallinOnHunger campaign executed during the Central Intercollegiate Athletics Association Tournament. The purpose of the 2018 campaign was to spark engagement with CIAA fans and connect them with ways they could help Food Lion fight hunger in the 12 towns and cities where there are CIAA schools. The result was enough social posts to donate 24,000 meals to local food banks and more than 2.9 million of media impressions giving visibility…
Read MoreFood Lion Receives National Recognition for CIAA Campaign
