Public Relations Society of America has awarded Food Lion with its prestigious Bronze Anvil Award in recognition of its successful #BallinOnHunger campaign executed during the Central Intercollegiate Athletics Association Tournament.
The purpose of the 2018 campaign was to spark engagement with CIAA fans and connect them with ways they could help Food Lion fight hunger in the 12 towns and cities where there are CIAA schools.
The result was enough social posts to donate 24,000 meals to local food banks and more than 2.9 million of media impressions giving visibility to campaign and the Food Lion brand.
Judges commented that the campaign “was an excellent effort that made a real difference. The entry was well thought out and clearly articulated the purpose of this campaign.”
For more than 45 years, the Bronze Anvil Awards have recognized the best of the best in public relations tactics — the use of social media, video, blogs, podcasts, annual reports, digital newsletters, websites – that contribute to the success of overall programs or campaigns.
Judging is performed across the United States by teams of PRSA members and others with expertise in the specific categories. Only one Bronze Anvil was awarded in 33 categories. The awards were presented in New York City, N.Y., last Thursday. This is the company’s first time winning a Bronze Award and third time winning a PRSA national award.