1 in 5 people feel too guilty to give unwanted Christmas gifts to charity shops, survey reveals

While Santa will be bringing many children the presents they’ve been dreaming of this Christmas, just under half (47%) of adults say they have received gifts they don’t want and will never use, according to a new survey by Barnardo’s. The survey also revealed that the majority of these gifts are left gathering dust, with more than a third of UK adults (36 per cent) saying they put these gifts in a cupboard and never use them. One in ten (11%) people who didn’t donate their gift to charity claimed…

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Barnardo’s Launches New ‘Kidsmas’ Festive Fundraising Campaign

Children’s charity Barnardo’s has unveiled its exciting new ‘Kidsmas’ campaign to raise money for vulnerable children across the UK this festive season. The charity is inviting people to host Kidsmas Parties at home, school, work and with their local community groups. Anyone can sign up for a free Kidsmas Party pack which includes party games and fun fundraising ideas. The campaign’s mascot is the Kidsmas Snowman which represents  children and families coming together to build snowmen at Christmas – in the same way Barnardo’s wants people to come together to…

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Hollywood Bowl Group Announce First National Charity Partnership With Barnardo’s

Hollywood Bowl Group and Barnardo’s are pleased to announce a new national partnership aimed at improving the lives of vulnerable children, young people and families. This will be the first partnership of its kind for Hollywood Bowl Group, which is the largest bowling entertainment operator in the UK.   Through a combination of activities ranging from fundraising to volunteering, Hollywood Bowl Group hopes to support crucial services in local communities across the country.  Barnardo’s Chief Executive Javed Khan said: “We’re delighted that Hollywood Bowl Group has chosen Barnardo’s as their first…

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Barnardo’s puts its frontline workers centre stage in new approach to direct response TV fundraising

A Barnardo’s project worker helping victims of child sexual abuse has a starring role in the charity’s new hard-hitting TV advert. The UK’s largest children’s charity has taken a new approach to its direct response TV fundraising campaign, putting a frontline worker centre stage in the advert which is airing throughout October. The ad features footage taken from a Skype call between Barnardo’s project worker Jo and creative agency Arthur. Barnardo’s Director of Fundraising Jennie York said: “It was intended to just be a research call to get some ideas…

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Barnardo’s uses CGI to highlight support services in hard-hitting TV ad campaign

Computer-generated hyenas symbolising the fear and anxiety felt by bullied children feature in a ground-breaking new Barnardo’s TV advert to be broadcast this evening. The advert, which highlights the charity’s mental health support services, aired for the first time on 3rd September on Channel 4. Depicting a 12-year-old girl feeling distressed and afraid when at school, walking home and in her home via her phone in her bedroom. Through the advert the audience can see that that, because of social media and with most children owning smartphones and other devices,…

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