Tag: Bateman Case Study Competition

Each year, the Bateman Case Study Competition challenges students to develop and implement a public relation campaign on behalf of an actual client. The competition allows students to increase their knowledge, work as a team, and receive real-world experience in the PR industry. First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, more than 75 teams enter the competition each year. The 2025 Bateman Case Study Competition is partnering with EveryLibrary and the EveryLibrary Institute. This year’s competition focuses on positioning…

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PRSSA announced recently that The University of Florida  was named the winner of the 2024 Bateman Case Study Competition. Earning second place was Montclair State University, with third place going to Brigham Young University. The finalists were among 45 entries from colleges and universities across the nation. PRSSA teamed up with Culturs, the global multicultural magazine, for the annual event that originated in 1973. Students were tasked with creating awareness of the publication on college campuses and its mission to enhance community and foster human connection of culturally fluid communities…

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