Tag: PRSSA

Brigham Young University Wins Top Place in PRSSA’s 2025 Bateman Case Study Competition

Stuart Mitchell

The Public Relations Student Society of America (PRSSA), the foremost organization for students interested in the public relations and communications fields, announced today that Brigham Young University’s (BYU) True Blue Team has been selected as the winner of the 2025 Bateman Case Study Competition. The University of Alabama won second place and Syracuse University finished third. This year’s Bateman Case Study challenged students to develop a campaign on behalf of EveryLibrary and the EveryLibrary Institute. EveryLibrary is the only national 504(c)4 political action committee for libraries. Their mission is to support public libraries on…

Read More

PRSSA To Launch New Chapters at Grand Canyon University and The University of New Mexico

Stuart Mitchell

PRSSA announced recently the establishment of two new collegiate chapters at Grand Canyon University (GCU) and The University of New Mexico (UNM). The new chapters mark a significant milestone at these universities, providing expanded access to professional development opportunities, networking, and educational resources.  “With the increased demand of skilled communicators that can navigate a variety of complexities in the workforce, the launch of these new chapters come at a perfect time,” said Joseph Abreu, APR, CPRC, 2024 PRSA Chair. “PRSSA has a long history of providing students with the tools necessary…

Read More

PRSSA Partners with EveryLibrary for 2025 Bateman Case Study Competition

Stuart Mitchell

Each year, the Bateman Case Study Competition challenges students to develop and implement a public relation campaign on behalf of an actual client. The competition allows students to increase their knowledge, work as a team, and receive real-world experience in the PR industry. First established as the National Case Study in 1973 and later renamed to honor the late J. Carroll Bateman, APR, more than 75 teams enter the competition each year. The 2025 Bateman Case Study Competition is partnering with EveryLibrary and the EveryLibrary Institute. This year’s competition focuses on positioning…

Read More

The University of Florida Takes Top Honors in PRSSA’s Annual Bateman Case Study Competition

Stuart Mitchell

PRSSA announced recently that The University of Florida  was named the winner of the 2024 Bateman Case Study Competition. Earning second place was Montclair State University, with third place going to Brigham Young University. The finalists were among 45 entries from colleges and universities across the nation. PRSSA teamed up with Culturs, the global multicultural magazine, for the annual event that originated in 1973. Students were tasked with creating awareness of the publication on college campuses and its mission to enhance community and foster human connection of culturally fluid communities…

Read More

PRSSA and The News Literacy Project Partner for 2023 Bateman Case Study Competition

Stuart Mitchell

PRSSA, the foremost organization for students interested in the public relations and communications fields, announced that it is teaming with the News Literacy Project, the nation’s leading provider of news literacy education, for the 2023 Bateman Case Study Competition. Originating in 1973, the Bateman Competition allows PRSSA members to exercise the analytical skills required for public relations problem solving. In 1983, the name of the competition was changed to honor the memory of the late J. Carroll Bateman, APR, a past president of PRSA and instrumental in the founding of…

Read More