Bayer Launches Its Decarbonization Program for Agriculture in Europe

Bayer has announced the European launch of its global Carbon Initiative. The main goal is the decarbonization of the food value chain focusing on farmers’ activities for a more resilient and sustainable food system. It brings together farmers and food value chain players to explore future reward structures for farmers implementing new carbon reduction practices and thus contributing to the Green Deal objectives of the European Commission. The new European Carbon Program recognizes the pivotal role growers and their land can play in helping to create lasting, positive environmental impacts…

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Bayer Fueling Growth Opportunities for Sustainable Agriculture Through Collaborative Innovation Model

As part of the company’s Future of Farming Dialogue virtual event series, Bob Reiter, Head of Research and Development at the Crop Science division of Bayer, will highlight the interconnectivity between scientific experts inside and outside of the company’s own network of R&D resources, their importance to innovation, and the next solutions to advance the future of agriculture. “As a leader in this space, Bayer is committed to transforming agriculture through our open innovation model,” said Reiter. “This R&D strategy allows us to join forces with partners of all sizes…

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Bayer Launches Test Your Cancer Campaign Empowering Patients to See the Real Picture through Genomic Cancer Testing

Bayer announces the launch of Test Your Cancer, a global educational campaign that harnesses the creative power of imagination to help cancer patients better understand that genomic cancer testing is a crucial step in a diagnosis, painting a more precise picture of a person’s individual cancer Only 25 percent of cancer patients and caregivers report discussing genomic cancer testing with their doctor.  The results of genomic cancer testing can identify changes in DNA, known as genomic alterations, within cancer cells that determine how a tumor behaves or why it grows.…

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