Bayer Launches Test Your Cancer Campaign Empowering Patients to See the Real Picture through Genomic Cancer Testing

Bayer announces the launch of Test Your Cancer, a global educational campaign that harnesses the creative power of imagination to help cancer patients better understand that genomic cancer testing is a crucial step in a diagnosis, painting a more precise picture of a person’s individual cancer Only 25 percent of cancer patients and caregivers report discussing genomic cancer testing with their doctor.  The results of genomic cancer testing can identify changes in DNA, known as genomic alterations, within cancer cells that determine how a tumor behaves or why it grows.…

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