Tag: Bayes Business School

Adverts that feature people with a disability greatly enhance consumer attitudes towards brands and their products, according to new research co-authored by Bayes Business School that also shows the effectiveness of diversity regulations and the benefits of compliance. One in seven people across the world have a form of visible or invisible disability, yet people with disabilities remain heavily underrepresented in advertising. The research, co-authored by Zachary Estes, Professor of Marketing at Bayes Business School with academics from the University of Amsterdam and Bocconi University, tested advertisements across a range…

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Leaders in corporate social responsibility have called on business schools to do more and faster to solve social and economic challenges. The Early Career Researchers (ECR) Sustainability Management Community have penned a letter to School deans, faculty heads and professors outlining their role in addressing problems including rising temperatures, declining biodiversity and worsening wildfires, droughts and flooding. The academics, from Bayes Business School and other leading universities across the world, believe that only through interdisciplinary collaboration can these issues be tackled. This includes the need to reward “real-world impact” –…

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