Tag: BBDO Toronto

Chiefs of Ontario and BBDO Toronto aim to stop inaccurate portrayals of indigenous stereotypes at Halloween

Stuart Mitchell

New campaign for advocacy group  Chiefs of Ontario, an advocacy forum and secretariat for collective decision-making and action for Ontario’s First Nations communities, created by  BBDO Toronto, aims to stop inaccurate portrayals on Halloween. Before you head out the door this Halloween, let’s make sure you get it right. The hot button issue about cultural appropriation that hit the headlines during the Canadian election isn’t a conversation we want to forget just yet. Halloween is meant to be enjoyed. It’s the one night in the year we get to pretend…

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Right to Play Takes a Stand on Child Oppression in ‘We Rise’

Stuart Mitchell

Non-for-profit organization Right to Play has launched a new awareness campaign aimed at helping one of the world’s most oppressed groups rise above the injustices they are subjected to daily. Created by BBDO Toronto, the “We Rise” campaign envisions a better world for the hundreds of millions of children being robbed of their childhood by inhumane practices including child labour, child marriage and being forced to become child soldiers. The campaign aims to give these oppressed children their own movement by shining a light upon the horrific circumstances these children…

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Canadian Paralympic Committee invites Canadians to become broadcasters for the Paralympic Winter Games

Stuart Mitchell

The Canadian Paralympic Committee (CPC) is giving Canadians the opportunity to become its broadcast partner for 10 days in March to share the extraordinary achievements of Canada’s Paralympic athletes during the 2018 PyeongChang Paralympic Winter Games. As part of its “Greatness is Rare” marketing campaign, the CPC is inviting Canadians to use Facebook or Twitter to “broadcast” the coverage of the Games to friends and family via social media platforms. On the GreatnessIsRare.ca microsite, people can select the events they wish to broadcast via Facebook or Twitter. When the event…

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Consequence Strains: Three New Cannabis Strains Created to Expose the Consequences of Driving High

Stuart Mitchell

BBDO Toronto has partnered with R.I.D.E. CHECKS and medical marijuana producer, Beleave, to create “Consequence Strains,” three new cannabis strains that expose the consequences of driving high. The cannabis information resource Leafly.com lists 779 known marijuana strains, yet whimsical names like Laughing Grass and Candy Cane Brain fail to convey the potentially life-changing consequences of smoking and driving. High driving is on the rise in Canada. Nearly 500,000 Canadians have admitted to driving after using marijuana in the past year, and these numbers are expected to increase substantially when recreational…

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Mercedes-Benz Canada Shows Love For The LGBTQ2 Community

Stuart Mitchell

Mercedes-Benz Canada is using the transformative power of art to show its support for the LGBTQ2 Community. A recently-unveiled mural sends a message of love and inclusivity to passers-by in Toronto, while the corresponding digital campaign takes a stand against abuse and hate speech on a national scale.  “We wanted to take a stand and shine a light on the real effects of hate speech and homophobic/transphobic vandalism,” says Virginie Aubert, Vice President of Marketing at Mercedes-Benz Canada. BBDO Toronto, Mercedes-Benz Canada’s agency of record, developed the concept and commissioned…

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