Trick or treat… or just a misleading ad?! Avoid being hit by a frightening ASA ruling this Halloween

The ASA/CAP have released a post called: Trick or treat… or just a misleading ad?! Avoid being hit by a frightening ASA ruling this Halloween. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. It might not be scary to you, but it could be to children It’s understandable that Halloween-themed ads, especially ones promoting a horror game or film, might have elements which are…

Read More

CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

The ASA/CAP have released a post called: Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints to the…

Read More

Chiefs of Ontario and BBDO Toronto aim to stop inaccurate portrayals of indigenous stereotypes at Halloween

New campaign for advocacy group  Chiefs of Ontario, an advocacy forum and secretariat for collective decision-making and action for Ontario’s First Nations communities, created by  BBDO Toronto, aims to stop inaccurate portrayals on Halloween. Before you head out the door this Halloween, let’s make sure you get it right. The hot button issue about cultural appropriation that hit the headlines during the Canadian election isn’t a conversation we want to forget just yet. Halloween is meant to be enjoyed. It’s the one night in the year we get to pretend…

Read More

The Frightening Reality Of Food Waste Is Revealed As Brits Bin 8 Million Pumpkins At Halloween

Forget ghosts, ghouls and zombies – research shows that the scariest part of Halloween is the amount of wasted pumpkin innards that end up in UK bins. A whopping 8 million pumpkins were binned in 2017, equating to enough portions of pumpkin pie to feed the entire nation this Halloween. The new study of 1,000 UK adults, commissioned by stock brand, Knorr, has revealed that last Halloween, nearly two thirds (58%) of the nation bought pumpkins for carving or decorative purposes, but only a mere third (35%) of these people…

Read More

CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

The ASA/CAP have released a post called: CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints…

Read More