Chiefs of Ontario and BBDO Toronto aim to stop inaccurate portrayals of indigenous stereotypes at Halloween

New campaign for advocacy group  Chiefs of Ontario, an advocacy forum and secretariat for collective decision-making and action for Ontario’s First Nations communities, created by  BBDO Toronto, aims to stop inaccurate portrayals on Halloween. Before you head out the door this Halloween, let’s make sure you get it right. The hot button issue about cultural appropriation that hit the headlines during the Canadian election isn’t a conversation we want to forget just yet. Halloween is meant to be enjoyed. It’s the one night in the year we get to pretend…

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The Frightening Reality Of Food Waste Is Revealed As Brits Bin 8 Million Pumpkins At Halloween

Forget ghosts, ghouls and zombies – research shows that the scariest part of Halloween is the amount of wasted pumpkin innards that end up in UK bins. A whopping 8 million pumpkins were binned in 2017, equating to enough portions of pumpkin pie to feed the entire nation this Halloween. The new study of 1,000 UK adults, commissioned by stock brand, Knorr, has revealed that last Halloween, nearly two thirds (58%) of the nation bought pumpkins for carving or decorative purposes, but only a mere third (35%) of these people…

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CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads

The ASA/CAP have released a post called: CAP – Whatever you do, don’t fall asleep… when creating Halloween and Bonfire Night themed ads. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. As the saying goes, Halloween and Bonfire Night come but once a year. Or is that Christmas? Either way, ads that are centred on these seasonal events can draw an increase in complaints…

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Barkley Launch The Scary Truth: The Wage Gap

When it comes to fueling conversations that bring attention to important topics, culturally relevant moments provide some of our favorite opportunities to speak up. US based creative agency Barkley have created a campaign to highlight gender age disparity. The following is from their website and talks about their campaign: So first, Happy Halloween, a holiday we have not only been celebrating in our offices since last week, but have been thinking about for a while as a moment to raise awareness for a seemingly unrelated issue. The Idea It’s no…

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CDC and Up and Away Campaign Urge Parents to Keep Medicine Stored Out of Sight to Avoid “Candy Confusion” this Halloween

The Up and Away campaign, in partnership with the Centers for Disease Control and Prevention (CDC), is reminding parents to keep their medicines up and away and out of sight and reach to avoid ‘candy confusion’ this Halloween season. The National Retail Federation (NRF) projects consumers will spend over $9 billion celebrating Halloween this year, which is right in line with last year’s record-breaking spend. In total, 70 percent of celebrants will be handing out treats and will spend $2.6 billion on candy alone. With this widely celebrated holiday approaching,…

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