Harbin Beer and BBH China promote responsible drinking amongst Chinese youth in a new campaign

When you are young and are looking at a whole world of possibilities ahead of you, what’s it worth to keep your future? In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through a compelling idea focussed on the theme of “Smart Drinking. Don’t Drink&Drive”. AB InBev and Harbin beer hope to address the behaviour of 18-year-olds who are legally permitted to drink as well as drive through this CSR campaign. In a…

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