Tag: Anheuser-Busch InBev

Cannes Lions honours AB InBev with Creative Marketer of the Year

Stuart Mitchell

Cannes Lions has announced that it will honour Anheuser-Busch InBev (AB InBev) as this year’s Creative Marketer of the Year. The honorary accolade is presented to a marketer that has amassed a body of Lion-winning work over a sustained period of time, and has established a reputation for producing brave creative and innovative marketing solutions. Last year’s Cannes Lions awards, which were given for work from 2020/2021, saw AB InBev amass an outstanding haul of 40 Lions; two Grands Prix, two Titanium, nine Gold, 10 Silver and 17 Bronze Lions…

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Anheuser-Busch InBev adjust ESG journey with a new ambition to achieve net zero across their value chain by 2040

Stuart Mitchell

Climate change remains one of the most pressing global challenges facing society. At AB InBev, they state they are committed to driving decarbonization and building climate resilience through our 2025 Sustainability Goals. They are proud to announce a new ambition to achieve net zero across their value chain by 2040.   Ezgi Barcenas, their Chief Sustainability Officer, made the announcement during their 2021 Investor Seminar, in which their CEO Michel Doukeris presented a new Global Purpose – They Dream Big to Create a Future with More Cheers – and their…

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Anheuser-Busch InBev Announces 10.1 Billion USD Sustainability Linked Revolving Credit Facility

Stuart Mitchell

Anheuser-Busch InBev SA/NV have announced the successful signing of a new 10.1 billion USD Sustainability Linked Loan Revolving  Credit Facility (“SLL RCF”), which replaces its existing 9.0 billion USD Revolving Credit Facility.   This milestone facility is the largest SLL RCF in history1, and the first syndicated facility of its kind among publicly listed  companies in the alcohol beverage sector2. The facility has an initial five-year term (which may be extended by an  additional two years), and incorporates a pricing mechanism that incentivizes improvement in the following four key  performance areas,…

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Harbin Beer and BBH China promote responsible drinking amongst Chinese youth in a new campaign

Stuart Mitchell

When you are young and are looking at a whole world of possibilities ahead of you, what’s it worth to keep your future? In a CSR campaign titled ‘Your Future Self’, developed by BBH China, Anheuser-Busch InBev (AB InBev) owned beer brand Harbin has addressed the issue of drink-driving through a compelling idea focussed on the theme of “Smart Drinking. Don’t Drink&Drive”. AB InBev and Harbin beer hope to address the behaviour of 18-year-olds who are legally permitted to drink as well as drive through this CSR campaign. In a…

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AB InBev Launches 100+ Accelerator To Fund and Support Local Entrepreneurs Solving Global Sustainability Challenges

Stuart Mitchell

Anheuser-Busch InBev invites academics, entrepreneurs, scientists and technologists to apply to the 100+ Accelerator with the aim of mobilizing the world’s brightest minds to solve some of the most pressing global sustainability issues. AB InBev is looking for partners who can deliver breakthrough advancements in a range of areas including water stewardship, farmer productivity, product upcycling, responsible sourcing and green logistics.  Startups can apply with their solutions to 10 key challenges that we have developed with input from internal stakeholders and third party experts around the world. Successful applicants will…

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