The LGBT Israel Task Force (‘The Aguda’) and renowned Israeli composer and song writer Doron Medalie are launching together with Google a very unusual YouTube experience. This experience will effectively turn pre-roll ads into a waiting room where people wanting to listen to one of Medalie’s many hits will have to patiently wait, while listening to a series of interviews. But with Medalie’s songs figuring in most Israelis’ playlists, the LGBT Israel Task Force have essentially hacked the medium and ensured their message is heard through YouTube. With close to…
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