Tag: Youtube

YouTube is worth $40bn to advertisers but revenue growth is decelerating

Stuart Mitchell

YouTube has become one of the world’s most powerful advertising ecosystems, now competing directly with linear TV for living-room attention. It has around 2.6 billion monthly users and annual revenue exceeding $60bn in 2025, of which more than $40bn is attributed to advertising, according to WARC Media.  However, the platform’s ad business growth is slowing, and it finds itself under pressure from rivals such as Netflix and TikTok.   WARC Media’s Iatest Platform Insights report examines YouTube’s ad revenue trajectory and competitive position, how and where audiences are consuming content, and…

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WACL partners with Snap, YouTube and Pinterest to launch important campaign calling for better representation of all women in advertising

Stuart Mitchell

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, recently launched a critically important new creative campaign as part of its ongoing Represent Me initiative. The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry.  There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling Seen and the Geena Davis Institute, that shows that women still do not feel accurately represented in advertising. Even though, as the findings of the Unstereotype Alliance State of the…

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Pixability Teams Up With Cedara to Provide Brands & Agencies With An Emissions Management Solution for YouTube

Stuart Mitchell

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns by providing carbon measurement, optimisation, compensation and reporting for brands and agencies. The announcement comes at a time of increased need by advertisers in the EU as new legislation requires companies to measure their carbon footprint by 2030, including through their use of media which now represents 3% of global carbon emissions. “Global…

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ASA release new information about various Social Media’s

Stuart Mitchell

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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ASA – Our latest monitoring sweep to tackle age-restricted ads on children’s websites and YouTube channels

Stuart Mitchell

The ASA/CAP have released a post called: Our latest monitoring sweep to tackle age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published findings from the second of our online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to target their ads…

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