WACL partners with Snap, YouTube and Pinterest to launch important campaign calling for better representation of all women in advertising

Women in Advertising, Communications and Leadership (WACL), in collaboration with influencer marketing agency Billion Dollar Boy, recently launched a critically important new creative campaign as part of its ongoing Represent Me initiative. The purpose of the campaign is to amplify WACL’s purpose, which is to accelerate gender equality in our industry.  There is an increasing body of evidence from multiple sources, including IPSOS’s A Woman’s Worth, System 1’s Feeling Seen and the Geena Davis Institute, that shows that women still do not feel accurately represented in advertising. Even though, as the findings of the Unstereotype Alliance State of the…

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Pixability Teams Up With Cedara to Provide Brands & Agencies With An Emissions Management Solution for YouTube

Pixability, a leader in AI-driven contextual targeting, brand suitability and performance on YouTube and CTV, today announced a partnership with Cedara, the Carbon Intelligence Platform. The partnership is focused on reducing carbon emissions from YouTube ad campaigns by providing carbon measurement, optimisation, compensation and reporting for brands and agencies. The announcement comes at a time of increased need by advertisers in the EU as new legislation requires companies to measure their carbon footprint by 2030, including through their use of media which now represents 3% of global carbon emissions. “Global…

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ASA release new information about various Social Media’s

The ASA/CAP have released a series of posts based ar ound social media I have enclosed links below, so please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. LinkedIn – Stay (Linked)In-the-Know to stay compliant X (twitter) – X-Rated Advice for Ex-Twitter users YouTube – Stream, watch, advertise? Advice for advertising on YouTube TikTok – ‘Til the tick tock, you don’t stop…creating compliant ads on TikTok!Insta Snapchat – Snappy advice for ads on Snapchat Reddit…

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ASA – Our latest monitoring sweep to tackle age-restricted ads on children’s websites and YouTube channels

The ASA/CAP have released a post called: Our latest monitoring sweep to tackle age-restricted ads on children’s websites and YouTube channels. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. We’ve published findings from the second of our online monitoring sweeps to identify and tackle age-restricted ads appearing in children’s media. Advertisers placing age-restricted ads online are required, under the Advertising Code, to target their ads…

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CAP – Like, comment and comply – YouTube and the CAP Code

The ASA/CAP have released a post called: Like, comment and comply – YouTube and the CAP Code. I have enclosed the text of the link below, but please have a look at the ASA/CAP site as there are lots of things of interest to anyone with an interest in Ethical Marketing. Launched in 2005, and acquired by Google the following year, the aptly named video-sharing platform ‘YouTube’ is often reported as one of the most used social media platforms.  With a wide range of content uploaded by an equally wide range…

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