M&S raises the stakes with unrivalled new British beef traceability campaign

Marks & Spencer has launched a new, summer-long food marketing campaign that shines a spotlight on M&S’ new beef traceability standards. As highlighted in the campaign, M&S is the only national retailer in the UK that can trace every piece of beef it sells – whether it’s in a prepared meal, a sandwich or a prime cut – all the way back to every farm and animal from which it is sourced. The “We trace it, so you can trust it” campaign is backed by DNA sampling provided by Dublin-based…

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