Tag: beef

Asda changes beef mince packaging to save over 60 tonnes of plastic each year

Stuart Mitchell

Asda has announced it is removing traditional plastic tray packaging across its Just Essentials beef mince range and is replacing it with a lighter and recyclable flexible plastic film alternative. The new packaging, which is now available in stores and online, contains 60% less plastic than previous version and is fully recyclable through Asda’s in-store collection points, which will help to remove 67.6 tonnes of plastic from Asda’s supply chain annually. The previous version of the packaging was used from May 2022 through to January 2024. The vacuum-pack method of…

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M&S raises the stakes with unrivalled new British beef traceability campaign

Stuart Mitchell

Marks & Spencer has launched a new, summer-long food marketing campaign that shines a spotlight on M&S’ new beef traceability standards. As highlighted in the campaign, M&S is the only national retailer in the UK that can trace every piece of beef it sells – whether it’s in a prepared meal, a sandwich or a prime cut – all the way back to every farm and animal from which it is sourced. The “We trace it, so you can trust it” campaign is backed by DNA sampling provided by Dublin-based…

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