UK companies revised their budgets up for a second consecutive quarter in Q3 2025, according to the latest IPA Bellwether Report. A healthy 22.3% of panellists reported an increase in their marketing expenditure in the third quarter of the year, while those indicating a reduction was lower at 18.7%. This resulted in a net balance of +3.6%, a slight decline from +5.5% recorded in the previous quarter, and well below the +18.4% net balance of companies that anticipated growth for the 2025/26 financial year, Nevertheless, this positive figure marked back-to-back…
Read MoreBellwether Report reveals back-to-back upward revisions to marketing budgets
