Michelin’s ‘Teens Prove Their #StreetTread’ Program Wins ‘Best in Corporate Social Responsibility’ at 2019 PRWeek Awards

Research revealed that improperly maintained tires were contributing to the No. 1 cause of teen deaths in the U.S. — car accidents. To ensure teens took tire safety seriously, Michelin North America connected the dots between sneakers and tires to ignite kids’ awareness about how proper air pressure and tread depth can save lives. And that program, “Teens Prove Their #StreetTread,” has earned Michelin North America and agency partner Ketchum a PRWeek Award for “Best in Corporate Social Responsibility” at a ceremony held in New York on March 21. The…

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