BET has announced its overall social justice initiative “Content for Change,” an expansive campaign anchored in the principle that media plays a pivotal role in shaping and driving individuals’ and communities’ values, perceptions and actions. BET, in partnership with corporate, civil rights and social justice organizations, will leverage its unique position and platforms to positively impact social justice outcomes for Black Americans. The groundbreaking initiative will support the creation, distribution, marketing and promotion of content that will help drive the critical changes needed to eliminate systemic racism and inequality in…
Read MoreBET Launches Groundbreaking “Content for Change” Initiative to Help Address Racial Inequalities in America
