Our latest Marketing in the time of COVID-19 series is an interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy. Forever Beta are a full-service communications and problem solving company with one objective: to help brands and businesses become forces for good. For too long things have gone unchallenged, but we’re now at a tipping point. Businesses and brands can no longer get away with simply chasing profits. They have to show how they’re serving the planet and society, as well as their shareholders. Customers…
Read MoreInterview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy – Marketing in the Time of Covid-19
