Tag: Beta Good

Interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy – Marketing in the Time of Covid-19

Stuart Mitchell

Our latest Marketing in the time of COVID-19 series is an interview with Robin Gadsby, CEO, of Forever Beta, and the new Beta Good Consultancy. Forever Beta are a full-service communications and problem solving company with one objective: to help brands and businesses become forces for good. For too long things have gone unchallenged, but we’re now at a tipping point. Businesses and brands can no longer get away with simply chasing profits. They have to show how they’re serving the planet and society, as well as their shareholders. Customers…

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Forever Beta launches strategic sustainability business

Stuart Mitchell

Forever Beta Group expands its ventures portfolio by launching Beta Good, a strategic sustainability consultancy aimed at delivering agile, effective solutions to modern sustainability issues.   Called Beta Good, it will focus on creating agile and effective strategies for clients who are struggling to come to terms with the modern demands of sustainability in business, demands that have been exacerbated by Covid-19.  Beta Good’s offering will include six areas of focus, with clients being able to tailor packages to suit their individual needs. These are; global macro trends analysis, full business…

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