‘Better Basket’ zones introduced into stores to signpost products at affordable prices Tesco has created Better Baskets, a campaign that aims to tackle the barriers that customers come up against when looking to fill their basket with better choices every time they shop. Research among Tesco shoppers found that 86%i of them want to eat more healthily, with 77%ii wanting the supermarket’s help to achieve it. The campaign, which launched this week, will include in-store Better Basket zones, clearly signposted with the Better Baskets logo, that will feature products including: …
Read MoreTesco launches Better Baskets campaign to help customers fill their baskets with better choices
