REEF and the Surfrider Foundation Launch International Expansion of Better Beach Alliance Program to Protect Clean Water and Healthy Beaches

REEF, one of the world’s premier beach footwear and apparel brands, and the Surfrider Foundation, a leading nonprofit organization dedicated to the protection and enjoyment of our ocean, waves and beaches, announced the international expansion of the Better Beach Alliance program to protect the coasts. The collaborative program will collectively contribute to the removal of up to 300,000 pounds of plastic pollution and trash through the efforts of an anticipated 90,000 volunteers at about 2,450 beach cleanups across the U.S. and Europe in 2019. Launched in 2018, the Better Beach…

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