Compassion in World Farming has launched a new Better Chicken visual identity in response to food businesses who requested support in communication, recognition and understanding of the Better Chicken Commitment (BCC). The result is an eye-catching chicken ‘face’ logo with the strapline, ‘Committed to Better Chicken, Raising Standards Together’ with supporting visual and animated assets. The identity and accompanying assets were created by creative change agency, Born Ugly, and can be used by companies that have signed up to the BCC on their digital channels to talk about their journey…
Read MoreCompassion Launches ‘Better Chicken’ Identity to Raise Awareness of Broiler Welfare
