PepsiCo and Beyond Meat® Establish The PLANeT Partnership, LLC, a Joint Venture to Introduce New Plant-Based Protein Offerings

PepsiCo, Inc. and Beyond Meat, Inc. have announced they will form The PLANeT Partnership, LLC (TPP), a joint venture to develop, produce and market innovative snack and beverage products made from plant-based protein. The joint venture will leverage Beyond Meat’s leading technology in plant-based protein development and PepsiCo’s world-class marketing and commercial capabilities to create and scale new snack and beverage options. Financial terms of the partnership were not disclosed. Joint venture operations will be managed through the newly created entity The PLANeT Partnership, LLC (TPP). “Plant-based proteins represent an…

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KFC Leads As First National U.S. QSR To Test Plant-Based Chicken, In Partnership With Beyond Meat®

Kentucky Fried Chicken® becomes the first national U.S. QSR (quick service restaurant) to introduce a plant-based chicken, in partnership with Beyond Meat®. Beyond Fried Chicken™ will make its debut August 27 in a limited test. The new plant-based Beyond Fried Chicken offers the finger lickin’ good fried chicken flavor only KFC can deliver as a perfect choice for those searching for plant-based meat options on-the-go. Atlantans will be the first to get a taste of KFC’s new Beyond Fried Chicken as part of an exclusive, one restaurant test on August…

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TGI Fridays® and Meatless Monday Join Forces to Highlight Restaurant’s Commitment to Offering Plant-based Options

TGI Fridays recently announced its partnership with plant-based trailblazer Beyond Meat. The partnership means that the restaurant chain is adding the revolutionary Beyond Burger to the menu at its 450+ U.S. locations nationwide. The Monday Campaigns, the nonprofit public health organization behind the Meatless Monday movement, lauds TGI Fridays commitment to innovation and reinvigorating current menu offerings. To build on the momentum of TGI Fridays and Beyond Meat partnership, the restaurant chain is leveraging the global popularity of Meatless Monday by joining forces with The Monday Campaigns. Collaboration includes ongoing…

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