Unite, WPP’s LGBTQ+ community, and Choreograph, WPP’s global data products and technology company, recently launched Beyond the Rainbow, a new study into LGBTQ+ marketing and its future. The study surveyed 7,500 LGBTQ+ and non-LGBTQ+ people in the United States, United Kingdom, and Canada to better understand their perceptions and experiences of viewing LGBTQ+ identities in media and advertising. Beyond the Rainbow is intended to equip brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future. Spearheaded by an all-queer…
Read MoreWPP Unveils Beyond the Rainbow, a New Global Insights Study on LGBTQ+ Marketing and its Future
