Tag: WPP

WPP partners with Visible Start in the UK to expand career opportunities for midlife women in advertising and marketing

Stuart Mitchell

WPP, the creative transformation company, continues its partnership with Visible Start for the fourth year of its groundbreaking programme, a free eight-week online initiative designed to empower midlife women seeking to re-enter the advertising and marketing industry. The Visible Start programme equips participants with the skills and confidence needed to relaunch their careers in today’s fast-moving landscape, and this year expands its reach across all of WPP in the UK, tapping into multiple skillsets across disciplines. Visible Start has already proven successful in helping midlife women transition back into the…

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The One Club and WPP launch second year of ONE School UK for Black creatives

Stuart Mitchell

The programme unlocks the potential of the next generation of Black creatives to build careers in advertising and marketing services; UK programme to be run by creative leader Sherina Florence The One Club for Creativity and WPP will continue their successful partnership for the second year of ONE School UK, a free 16-week online portfolio programme designed to open doors to a career in advertising and marketing services for talented UK-based Black creatives. ONE School launched in the US in 2020 and in the UK in 2022 as a free…

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WPP and Google Cloud forge groundbreaking new collaboration to lead generative AI-driven marketing into its next chapter

Stuart Mitchell

WPP and Google Cloud have announced a new collaboration that will redefine marketing through the integration of Google’s Gemini models with WPP Open, WPP’s AI-powered marketing operating system already used by more than 35,000 of its people and adopted by key clients including The Coca-Cola Company, L’Oréal and Nestlé. By combining Google’s deep expertise in data analytics, generative AI (gen AI) technology and cyber security with WPP’s end-to-end marketing capabilities, global creative scale and understanding of its clients’ brands, this partnership seeks to drive a step-change in marketing efficiency and…

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WPP launches Welcome Talent initiative to diversify talent pipeline in Belgian communications industry

Stuart Mitchell

WPP, the world’s largest network of communications, advertising and marketing agencies, today launches Welcome Talent in Belgium, an ambitious campaign aimed at making the country’s communications sector more diverse and inclusive. The company and its agencies are joining forces with local organisations including Please Add Color (PAC), Capital, United Brands Association (UBA), Creative Belgium, ACC Belgium and other educational and media partners. The pioneering initiative seeks to drive sustainable change within the Belgian communications industry by inspiring entry-level talent from diverse ethnic backgrounds to explore careers in media and communications…

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WPP publishes UK Gender Pay Gap Report for 2022

Stuart Mitchell

WPP has published its UK gender pay gap report for 2022. In addition to statutory reporting, WPP publishes the consolidated data for all eligible WPP companies in the UK. This shows a consolidated median pay gap of 17.2% (15.6% in 2021) and a mean pay gap of 23.2% (22.2% in 2021). Our overall gender pay gap reflects the under-representation of women at the most senior levels in our UK companies. This is consistent with the wider industry picture, with the 2022 Institute of Practitioners in Advertising Agency Census reporting that…

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