Broadcast consultancy to partner with Alzheimer’s Research UK on pro bono basis for 12 months

After a year of unparalleled difficulties for the charity sector, broadcast experts BF media have announced a year-long pro-bono partnership with Alzheimer’s Research UK. Aside from huge financial losses, many charities have struggled over the past year to secure media coverage on subjects such as research and fundraising, due to the news agenda being dominated by COVID-19. For Alzheimer’s Research UK, such coverage is critical for spreading the word about the charity’s work and improving public understanding of dementia, a condition that affects almost 1 million people across the country.…

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