A new WARC analysis of advertising investment by eight major digital platforms has underlined the importance of ‘Big Tech’ to the health of the global ad economy. These findings are published today by WARC, the international marketing intelligence service, as part of its WARC Media suite. Advertising expenditure by Alibaba, Alphabet, Amazon, Baidu, Meta, Microsoft, Netflix and Tencent in 2021 totalled $46.6bn (+49.4% year-on-year), accounting for 6.0% of all ad investment globally. On current trajectory, Big Tech’s share of global ad spend will surpass 10.0% by 2030. Big Tech’s spend…
Read MoreAdvertising spend by Big Tech reached $46.6bn in 2021, accounting for 6.0% of all ad investment globally
