22squared Crafts Hurricane Irma Relief Effort from Destroyed Billboards

Independent Agency 22squared has utilised the billboards damaged by hurricane Irma to create a new campaign, aimed at raising money for the hurricane relief effort. “Highways are lined with billboards shredded to pieces,” 22squared senior copywriter Luke Sokolewicz said in a statement. “It’s a constant reminder that even though the storm has passed, there are still so many people in our community who remain broken.” 22squared utilized the remains of billboards destroyed in the hurricane to create new ones, the signs direct people to their specific IrmaGivesBack.org site. The site itself then directs people to…

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