Tag: 22Squared

22squared Partners with National Organization for Women to Mark Equal Pay Day on April 10 and Help Close the Gender Wage Gap by Purchasing EqualiTees, T-Shirts Available in 2119

Stuart Mitchell

22squared partners with the National Organization for Women (NOW), to mark Equal Pay Day on April 10 and help close the gender wage gap, launching the online initiative ‘EqualiTees’.  In an innovative creative partnership, four online t-shirt retailers known for supporting equality, ‘created’ original t-shirts emblazoned with a long overdue message: Women Now Make As Much As Men. About Damn Time. There is just one significant catch. When shoppers go to check-out, they are informed the t-shirts are on backorder until 2119, the projected year for pay equality based on…

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22squared Crafts Hurricane Irma Relief Effort from Destroyed Billboards

Stuart Mitchell

Independent Agency 22squared has utilised the billboards damaged by hurricane Irma to create a new campaign, aimed at raising money for the hurricane relief effort. “Highways are lined with billboards shredded to pieces,” 22squared senior copywriter Luke Sokolewicz said in a statement. “It’s a constant reminder that even though the storm has passed, there are still so many people in our community who remain broken.” 22squared utilized the remains of billboards destroyed in the hurricane to create new ones, the signs direct people to their specific IrmaGivesBack.org site. The site itself then directs people to…

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