Last month, the ASA, the UK’s advertising watchdog, clamped down on adverts from global fashion brands Adidas, Uniqlo and Calvin Klein. For each of the three brands, the regulator found that they had failed to provide an adequate basis for their environmental claims, and the ASA ruled against adverts which promoted ‘Recycled’ clothing ranges. It was determined that each of the brands had failed to make it clear that the products contained recycled materials rather than being wholly made from them. However, while the case highlights a crackdown on Greenwashing…
Read MoreUK Needs Stronger Rules on Recycled Fashion Claims Waste Management Experts at Bins.co.uk
