P&G Aims to Improve Portrayal of “Black Life” on Screen, Expands Inclusion Efforts for Black Creators

Procter & Gamble have announced the creation of an expansive content creation, talent development and partnership platform that enables and advocates for increased inclusion of Black creators across the advertising, film and television industries. Titled “Widen The Screen,” it will include new films and initiatives that feature more diverse storytellers, combat bias against all people fueled by misrepresentation, increase investment in Black-owned and operated media and employ more diverse creators in a way that improves their trajectory for long-term success. The anthem film “Widen The Screen” premiered during the 2021…

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