REaD Group partners with Blackbaud to provide automated market-leading data cleansing for non-profits

Data and insight company REaD Group has joined forces with Blackbaud, the world’s leading cloud software company for non-profits, to integrate its REaDConnect API solution into Blackbaud’s Raiser’s Edge NXT cloud-based fundraising and donor management software solution to create Automated Data Cleansing (ADC). Raiser’s Edge NXT users will benefit from automated monthly cleansing of their database using REaD’s ADC solution, keeping their customers’ contact information up-to-date and GDPR compliant by screening for goneaways and deceased individuals and providing relocation details for customers who have moved. With clean, compliant data underpinning all their marketing activities, non-profits…

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Blackbaud Releases Guide to Help Social Good Organizations Reinvigorate Fundraising

In 2020, the majority of social good organizations were forced to make changes to their fundraising strategy, but many came to realize that the changes worked surprisingly well or were long overdue.  We’ve seen time and time again over the past year that change brings opportunity. The opportunity to eliminate time-wasting events, the opportunity to focus on health equity and the community, and the opportunity to convert new “COVID donors” into long-term supporters are just a few that come to mind.  In this spirit, Blackbaud has launched a new guide, Change Your Outlook: A Guide to Reinvigorate Your…

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