Thames Water has become one of the first utility companies to sponsor social media influencers to deliver key messaging and advice to its customers. The company worked alongside more than 30 fitness, parenting and food bloggers to spread the message of water efficiency, reaching more than 2.8 million people over the 150-day campaign. The influencers were used to inspire customers on ways to be water wise in their own homes, from using nutrient-rich waste cooking water on house plants to teaching children to use collected rainwater to clean bikes. The…
Read MoreThames Water reaches millions by using bloggers to spread water efficiency message
