The Field Museum and Leo Burnett Chicago, with contributing agencies Publicis North America, Aisle Rocket, and PXP Studios, took home the Grand Effie Award for their campaign “Blood Appétite” at the 2025 Effie Awards US Gala, held May 22nd in New York City. To combat the seasonal dip in attendance caused by harsh Chicago winters, the Field Museum launched a bold campaign for its Bloodsuckers exhibit, focused on blood-feeding creatures. Recognizing that Chicagoans brave the cold for great food, the museum partnered with top local restaurants to create ‘Blood Appétit,’…
Read MoreThe Field Museum’s “Blood Appétite” Wins Grand Effie at the 2025 Effie Awards US
