Asda’s Blueberries go green– Supermarket retailer launches first fully recyclable blueberry punnet and announces trial across several other lines

Asda has launched the first 100% recyclable blueberry punnet, which thanks to new packaging innovation, means customers can now recycle the punnets and film as a whole, without removing the lid. The new and sustainable punnets have been designed so customers can’t remove the film lid, which means the whole tray can be recycled together, a move will now mean 5.5 million lids per year will be recycled along with the tray. The supermarket retailer has also announced that this new design will be trialled across several other fresh produce…

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