BlueTriton Brands and Teads, the global media platform, have announced a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. This sustainability initiative will optimize the footprint of Teads’ delivery of BlueTriton’s ads and addresses the main drivers of carbon emissions in digital advertising: heavy creatives, wasted impressions due to viewability and targeting inefficiencies, as well as technology friction with excessive quantities of associated platforms. As a seamless end-to-end omnichannel platform with direct integration to premium publishers, Teads has the unique ability to control multiple…
Read MoreBluetriton And Teads Launch Industry-Leading Sustainability Initiative Focused On Carbon Emission Reduction
