Tag: Teads

Teads Launches Scope3 Powered End-to-End Carbon Emission Measurement in Teads Ad Manager

Stuart Mitchell

Teads, the global media platform, today announced its new built-in carbon emissions reporting in Teads Ad Manager powered by leading sustainability platform Scope3. The latest offering, which is now integrated into the industry’s first cookieless platform, gives advertisers and agencies a holistic understanding of their CTV and omnichannel campaign emissions with comparison to global benchmarks. This pioneering campaign measurement solution will guide partners on their sustainability journey to decarbonize the digital media ecosystem. Remi Cackel, Chief Product Officer, Teads said: “Our new collaboration with Scope3 not only raises the bar…

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New Study By MAGNA, Project Drawdown And Teads Finds People Believe Sustainability Is Important But Perceive Cost And Convenience Barriers

Stuart Mitchell

MAGNA, the investment and intelligence arm of IPG Mediabrands, today announced the release of a study conducted in partnership with Teads, the global media platform, and Project Drawdown, a nonprofit focused on climate solutions, entitled Sustainability Speaks: Breaking the Barrier of Climate Communication via the MAGNA Media Trials program. To uncover data about consumers’ perceptions of brands’ sustainability endeavors, MAGNA Media Trials and Teads sought to better understand the consumer perspective on sustainability, especially as it relates to barriers that prevent a more sustainable lifestyle. The results of the study…

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Bluetriton And Teads Launch Industry-Leading Sustainability Initiative Focused On Carbon Emission Reduction

Stuart Mitchell

BlueTriton Brands and Teads, the global media platform, have announced a first-to-market sustainability initiative that will reduce the carbon impact of BlueTriton’s digital advertising practices. This sustainability initiative will optimize the footprint of Teads’ delivery of BlueTriton’s ads and addresses the main drivers of carbon emissions in digital advertising: heavy creatives, wasted impressions due to viewability and targeting inefficiencies, as well as technology friction with excessive quantities of associated platforms. As a seamless end-to-end omnichannel platform with direct integration to premium publishers, Teads has the unique ability to control multiple…

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