Nearly 80 percent of people globally have said it isn’t enough to have people of various ethnicities, backgrounds, and appearances in advertising but that they expect companies to do a better job at capturing people’s true lifestyles and cultures. This is according to new research by Getty Images, a world leader in visual communications and pioneer in the field of visual trend methodology. The findings have been revealed in a second wave of research for Getty Images’ creative insights platform Visual GPS, completed in conjunction with global market research firm…
Read MoreConsumers say brand advertising must capture their true lifestyles and cultures to be relevant, according to new Getty Images research
