Soma Launches Brand Refresh with a Message of Inclusivity and Comfort

Chico’s FAS’ intimate apparel brand, Soma® announces new brand refresh that embraces beauty, strength and creativity from the inside out. “Now more than ever, women are seeking comfort and a good support system in every facet of their life,” says Kimberly Grabel, Senior Vice President, Marketing. “We’re embracing our evolution and know a woman’s greatest strength lies within. The new campaign showcases an example of empowerment and modern femininity.” Soma is the only national intimate apparel omnichannel retailer dedicated to comfort and inclusivity for women. The brand is devoted to…

Read More