A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19. Six in ten marketers rank this as their number one priority, in contrast to discounts and promotions which came bottom of the list. The communication of employee and public safety messages came in at number two. Online sales were the highest ranked of sales promotional strategies, emerging as a top priority for 15% of marketers. Offering discounts and promotions to increase product sales and footfall was a…
Read MoreBrand reputation remains number one priority for marketers as lockdown restrictions ease
