Tag: Chartered Institute of Marketing

CIM and Henley Business School convene top marketers to solve leadership challenges and the AI ROI dilemma

Stuart Mitchell

As AI adoption shifts from experimentation to a core requirement, marketing leaders face mounting pressure to deliver measurable financial returns. To tackle this challenge, the Chartered Institute of Marketing (CIM) and Henley Business School are announcing their fourth annual collaboration event, themed: ‘The Human Edge: When AI is everywhere, what wins?’. Exploring AI and competitive advantage Co-organised by CIM, its South East Committee and Henley Business School, the event at the CIM Business Centre on Thursday 8th October will bring together marketing practitioners, business leaders and academics to solve a…

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CIM warns of ‘AI Trust Penalty’ as a fifth of firms turn to AI to transform marketing teams, with consumer expectations rising and trust declining

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) shows organisations are using AI to transform teams and drive growth, but success will depend on how well brands build trust and capability. The new research report, ‘Marketing Leadership in the age of AI: Exploring the Marketing Team of the Future,’ warns that a rush toward short-term efficiency is triggering an ‘AI trust penalty’ among consumers. Based on primary research from YouGov involving 2,073 consumers and 500 marketing leaders, the study identifies that organisations are increasingly turning to AI to improve…

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Winners of CIM’s global student competition ‘The Pitch’ announced

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced that the ‘3 Marketeers’ from the University of West London, and ‘Pitch Perfected’ from the University of Birmingham, have been crowned the undergraduate and postgraduate winners of The Pitch 2026, its annual global student competition. In its fifteenth year, The Pitch saw 13 undergraduate and 13 postgraduate teams from leading UK and international universities compete to be named the ‘Marketers of the Future’, as they were tasked with responding to a real-life marketing brief. This year’s competition was run in partnership with…

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CIM to host exclusive launch event in Dubai, advancing GCC marketing excellence

Stuart Mitchell

The Chartered Institute of Marketing (CIM), the world’s leading professional body for marketing, will host an exclusive event in Dubai to mark the opening of its new regional hub in Dubai Knowledge Park. This expansion demonstrates CIM’s commitment to supporting both the UAE and the wider GCC as the region strengthens its position as a global centre for innovation, investment, and economic transformation. The UAE continues to drive forward its UAE Vision 2031, a national agenda focused on sustainable growth, future-ready skills, economic diversification, and global competitiveness. Marketing capability sits…

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The Chartered Institute of Marketing and Zambia Institute of Marketing Announce Partnership

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and the Zambia Institute of Marketing (ZIM) have announced a strategic partnership aimed at benefiting marketers in the United Kingdom and Zambia, while advancing the marketing profession in both regions. The partnership, which commenced in June, will see CIM and ZIM collaborate to design programmes that will support the development and the mobility of the sector, providing marketers in the two regions with enhanced access to resources, connections and development opportunities. As part of the agreement, both organisations will promote an aligned pathway for…

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