MSc in Marketing and Leadership programme from Cranfield University and CIM Academy to address UK skills gap

Cranfield University in partnership with CIM Academy, a Chartered Institute of Marketing (CIM) accredited study centre, announce a new joint Master of Science (MSc) programme that aims to address the current skills gap in the UK. The Marketing and Leadership MSc is a part-time programme running over 26 months and is delivered in two parts, designed to meet the needs of the modern senior marketer. It offers the best of academic theory, commercial insights and practical application. By completing both parts, learners will achieve both the MSc and the CIM Marketing…

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UK marketers warn that pandemic and inflation has changed consumer expectations of brands

New research from the Chartered Institute of Marketing (CIM) reveals that the majority of marketers (59%) are finding it harder to predict the fast-changing consumer priorities following the pandemic, and this is causing concern over the future of the brands they represent.   The survey, which explores the views of 500 UK in-house and agency marketing professionals, shows marketers are concerned about the fitness of their business models. Nine in ten (91%) believe their brand must evolve to keep operating, and over a quarter (28%) feel there is even a need…

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Next Generation Of Marketers: Shortlist Announced For Nationwide Student Marketing Competition

The Chartered Institute of Marketing (CIM) has announced its shortlist of ten teams going through to the final round of their student competition, The Pitch.  Now in its eleventh year, The Pitch is an international competition designed to recognise and reward the marketing talent of the future. It sees students from leading UK and international universities compete to respond to a real-life marketing challenge, in a bid to win the title of ‘Marketers of the Future’.  This year the competition is sponsored by the UK’s leading health and beauty retailer,…

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Marketers’ Digital Skills Stagnate And Decline During The Pandemic

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that digital marketing skills have stagnated or declined during the pandemic.  The report finds that unlike many other sectors – which saw digital skills accelerated by the pandemic – the majority of digital marketing skills stagnated or declined between 2020 and 2021. This decline has occurred across almost all sectors, and at all job levels, with skills in Analytics & Data falling the most (-6%), followed by Content Marketing (-4%) and…

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UK marketing emerges stronger from pandemic after reskilling boost

New research from the Chartered Institute of Marketing (CIM) shows that despite the challenges of the past 20 months, marketers are optimistic for the future growth of the sector. Nine in ten (90%) believe it has a key role to play in the UK’s economic recovery, compared to 85 per cent when asked in 2019. The latest figures show that six in ten (60%) marketers who were furloughed now feel they have the right mix of skills to succeed. Nearly a fifth (19%) of respondents were on furlough at some…

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