Tag: Chartered Institute of Marketing

Widespread AI usage outstripping professional skills warns the Chartered Institute of Marketing

Stuart Mitchell

Deployment of Artificial Intelligence (AI) across European marketing companies has dramatically increased in the last 12 months, according to the latest European Marketing Agenda report supported by The Chartered Institute of Marketing (CIM). Carried out annually, the report surveys 1,250 CMOs, identifying their top priorities for the year ahead. Last year AI was not recorded as a key topic, yet it now tops the 2024 table of priorities with 44% selecting it as a top three agenda item, ahead of 40% for Digital Marketing and 38% for Customer Experience Management.…

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Digital marketing skills show positive growth but sector demands outpace professional development

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and medium-term trends, opportunities and challenges across the marketing sector.  Rapidly changing marketing landscape impacts skills required by marketers A separate…

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The Chartered Institute of Marketing and The Chartered Marketing & Communications Society of Greater Kuala Lumpur announce partnership

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and The Chartered Marketing & Communications Society of Greater Kuala Lumpur (CMCS) announced a partnership to support the marketing profession across Malaysia. The partnership is designed to provide marketers in Malaysia with access to a network of professional marketers and the latest thinking, to support them through every stage of their career. This new partnership will provide marketers with the confidence needed to improve their organisation’s performance while also advancing their own careers. CIM and CMCS’s partnership will support the marketing profession in Malaysia…

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Consumer Focus on Sustainability Outstrips Marketers Current Skill Set with Half Still Fearful of ‘Greenwashing’

Stuart Mitchell

A new report published today by the Chartered Institute of Marketing (CIM), reveals that two in five (40%) marketers would like to attain a marketing qualification relating to sustainability, but don’t currently possess one. Despite this, the number of marketers participating in sustainability work continues to increase, with three-quarters (76%) of marketers saying they have engaged in this work in the last five years, with nearly half (45%) feeling pressure in their role to communicate their company or clients’ sustainability credentials.  The report explores the views of both marketers and…

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Marketing sector adapts to economic pressures to avoid ‘burnout’ of young professionals

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) highlights how the marketing sector is adapting to deal with tough economic conditions in 2023. Nearly half are demanding changes to their working patterns to cope with stress (49%), and a similar proportion (52%) admit they fear burning out in their current role.  The survey, which explores the views of 500 UK in-house and agency marketing professionals, finds that younger professionals are more concerned about stress in their jobs, with 6 in 10 (59%) worried about experiencing burnout compared to just…

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