Tag: Chartered Institute of Marketing

QNB signs flagship deal with the Chartered Institute of Marketing to upskill staff

Stuart Mitchell

The Chartered Institute of Marketing (CIM) and QNB have announced a partnership to deliver best in class marketing training to QNB’s Marketing and Communications team, developing the firm’s marketing capabilities and responding to the global challenges faced by leading brands around the world.   The partnership is the first for CIM with a Middle Eastern headquartered financial institution. CIM has helped QNB’s team to develop best practice global marketing skills, driving forward their marketing output and supporting career development. This partnership bolsters the firm’s marketing functionality and supports QNB’s aim to…

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Research finds AI, burnout, inclusivity and falling budgets keeping marketers awake at night

Stuart Mitchell

New research from the Chartered Institute of Marketing (CIM) highlights the issues keeping marketers up at night in 2024. The latest Impact of Marketing report suggests that progress on diversity and inclusion is stalling with 44% of respondents stating that their team has not become more diverse within the last 12 months.  Only around half of those surveyed (56%) indicated that they felt that progress had been made on diversity and inclusion within their teams. Some respondents reported seeing a greater diversity of ethnicities (28%), genders (12%), and ages (11%)…

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Chartered Institute of Marketing launches new qualifications to futureproof skills, promote digital agility and responsible marketing

Stuart Mitchell

The Chartered Institute of Marketing (CIM) has announced a new suite of qualifications, available from September 2024, providing marketers with the skills and behaviours necessary to thrive in the ever-evolving marketing landscape. The qualifications focus on fostering digital agility, equipping marketers with the skills to harness the latest technologies effectively and empowering them with the knowledge and confidence to have a positive impact on people, profit and the planet. The new qualifications, tailored to the needs of marketing professionals, offer practical, digital-focused learning that can be directly applied to real-world…

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Widespread AI usage outstripping professional skills warns the Chartered Institute of Marketing

Stuart Mitchell

Deployment of Artificial Intelligence (AI) across European marketing companies has dramatically increased in the last 12 months, according to the latest European Marketing Agenda report supported by The Chartered Institute of Marketing (CIM). Carried out annually, the report surveys 1,250 CMOs, identifying their top priorities for the year ahead. Last year AI was not recorded as a key topic, yet it now tops the 2024 table of priorities with 44% selecting it as a top three agenda item, ahead of 40% for Digital Marketing and 38% for Customer Experience Management.…

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Digital marketing skills show positive growth but sector demands outpace professional development

Stuart Mitchell

New research published by the training body Target Internet, in association with the Chartered Institute of Marketing (CIM), reveals that core digital skills marketers rely on have improved but that the growing demands of new and evolving technologies are contributing to a skills gap across the majority of industries.  This year’s report analyses data from more than 10,000 marketing professionals, gathered between 2018 to 2023 and highlights key short and medium-term trends, opportunities and challenges across the marketing sector.  Rapidly changing marketing landscape impacts skills required by marketers A separate…

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