Chartered Institute of Marketing and BFI partnership recognises filmmaking as key skill for modern marketers

The Chartered Institute of Marketing (CIM) and the British Film Institute (BFI) announced a partnership to deliver two new industry-leading film production and editing courses. The courses are aimed at the professional development of modern marketers, to recognise and understand the importance of film techniques. As the UK’s lead organisation for film, television and the moving image, the BFI is a cultural charity that aims to make the UK a creative place for film to flourish. The BFI promotes film by curating and presenting public programmes in cinemas, at festivals,…

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New research uncovers marketers’ views on the modern workplace

A survey conducted by recruitment firm Hays alongside the Chartered Institute of Marketing, has provided new insights into marketers’ views towards the workplace during the COVID-19 pandemic. The research finds that the vast majority of marketers are enjoying remote working and plan to request to continue working flexibly once it’s possible to return to the office full time. 55% say that they will request to continue working remotely Only one in five say they either won’t request flexible working (14%) or say it’s not possible because of their job (5%)…

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Consumer backlash against unsustainable packaging despite industry efforts to improve

The vast majority of British consumers still think companies use too much packaging despite industry evidence showing a slight reduction in materials used to deliver products. New research of 2,000 adults across the UK commissioned by the Chartered Institute of Marketing (CIM), found that 85 per cent of consumers still believe companies use too much packaging, slightly down from research commissioned 12 months ago when the figure stood at 88 per cent. Amazon has come ranked as the worst offender for excess packaging, among 52 per cent of those polled.…

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Agency marketers outperform in-house teams in digital skills

New research published by the training body Target Internet in partnership with the Chartered Institute of Marketing (CIM) reveals that agency marketers are significantly more advanced in the implementation of digital marketing techniques than the sector as a whole. Agency marketers outperformed the average digital skill level among marketers across all 12 areas of a robust test of core digital marketing competencies. In the face of an increasingly complex digital marketing landscape, in-house marketers appear to be well behind agency marketers, not just in emerging specialist digital skills, but also…

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Brand reputation remains number one priority for marketers as lockdown restrictions ease

A survey of current UK marketing priorities from the Chartered Institute of Marketing reveals that brand reputation remains key in coping with COVID-19. Six in ten marketers rank this as their number one priority, in contrast to discounts and promotions which came bottom of the list. The communication of employee and public safety messages came in at number two.   Online sales were the highest ranked of sales promotional strategies, emerging as a top priority for 15% of marketers. Offering discounts and promotions to increase product sales and footfall was a…

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