Top CMOs and agency directors optimistic but call for stricter marketing regulations

New research from the Chartered Institute of Marketing (CIM) reveals that the UK’s top marketers are bullish on growth for their organisations as the country emerges from lockdown. Prospects for the coming year were rated as 81 out of 100, despite more than half (57%) having seen marketing budgets cut over the last year.  CIM’s latest report, ‘The CMO 50’, surveyed the most senior marketers across 50 of the UK’s largest corporates, charities and marketing agencies. It reveals that the vast majority of in-house marketing leaders (71%) believe that the…

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Marketers seek career opportunities fit for post-pandemic future

New research conducted at the end of last year by recruitment firm Hays alongside the Chartered Institute of Marketing, has provided new insights into marketers’ views towards the workplace and the impacts of the COVID-19 pandemic. The research finds that six in 10 marketers (60%) plan to change jobs within the year, with 38% anticipating they would make the move before May 2021. Appetite that is mirrored by industry demand, with 67% of marketing employers planning to hire in 2021. The data suggests that marketers’ expectations have changed; seeking roles…

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Chartered Institute of Marketing and BFI partnership recognises filmmaking as key skill for modern marketers

The Chartered Institute of Marketing (CIM) and the British Film Institute (BFI) announced a partnership to deliver two new industry-leading film production and editing courses. The courses are aimed at the professional development of modern marketers, to recognise and understand the importance of film techniques. As the UK’s lead organisation for film, television and the moving image, the BFI is a cultural charity that aims to make the UK a creative place for film to flourish. The BFI promotes film by curating and presenting public programmes in cinemas, at festivals,…

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New research uncovers marketers’ views on the modern workplace

A survey conducted by recruitment firm Hays alongside the Chartered Institute of Marketing, has provided new insights into marketers’ views towards the workplace during the COVID-19 pandemic. The research finds that the vast majority of marketers are enjoying remote working and plan to request to continue working flexibly once it’s possible to return to the office full time. 55% say that they will request to continue working remotely Only one in five say they either won’t request flexible working (14%) or say it’s not possible because of their job (5%)…

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Consumer backlash against unsustainable packaging despite industry efforts to improve

The vast majority of British consumers still think companies use too much packaging despite industry evidence showing a slight reduction in materials used to deliver products. New research of 2,000 adults across the UK commissioned by the Chartered Institute of Marketing (CIM), found that 85 per cent of consumers still believe companies use too much packaging, slightly down from research commissioned 12 months ago when the figure stood at 88 per cent. Amazon has come ranked as the worst offender for excess packaging, among 52 per cent of those polled.…

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