Tag: breast cancer

Five creatives collaborate to tackle breast cancer ahead of world cancer day

Stuart Mitchell

Ahead of World Cancer Day on 4th February 2018, ethical creative agency Nice and Serious launches ‘Touch Yourself’, an animation and microsite, which takes a novel approach, using playfulness to illustrate how people should check for signs of breast cancer. The motivation behind ‘Touch Yourself’ came from Motion Designers Jade Evans, Giulia Bavagnoli, Guillaume Le Roux, Film Editor Serafima Serafimova and Web Developer Marcel Legane, who felt that there was a need for a clear and positive way to tackle breast cancer detection. As Jade Evans explains “the resources we…

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Impassioned Lung Cancer Survivors Join Your Cancer Game Plan Campaign

Stuart Mitchell

A vivacious working mother. A motivated college athlete. A career-minded dad and avid runner. An energetic father and professional soccer referee. They differ in age, gender, athleticism and careers, yet each was stunned by a lung cancer diagnosis. Today, the four lung cancer survivors take every opportunity to right misperceptions about it being only a “smoker’s disease” and use their voices to advocate for others who are impacted by the number one cancer killer worldwide. They’ve joined leading lung cancer advocacy groups, CancerCare and Merck, known as MSD outside the United States and Canada, to bring their voices to Your Cancer Game Plan, an awareness…

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McCann And Starbucks Indonesia Launch Breast Cancer Awareness Campaign

Stuart Mitchell

McCann Worldgroup Indonesia has released a campaign for Starbucks to create awareness about breast cancer. There is high incidence of breast cancer in Indonesia, however, in a relatively conservative culture, it is still taboo to discuss it, resulting in sufferers accessing treatment too late, and not getting the support they need. “McCann was very fortunate to partner with Starbucks for this important cause. With the idea, #pinkvoice, Starbucks encourages women to break their silence. Having an open conversation is really the beginning of the solution,” said Vishal Mehta, Managing Director,…

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Havas Chicago launches Breast Cancer Fight Club

Stuart Mitchell

Havas Chicago is fighting against breast cancer – literally – with its Breast Cancer Fight Club (BCFC) during the month of October. Havas Chicago say; “We believe the most powerful weapon against breast cancer is a strong pair of hands (prevention starts with self-examinations). Your hands can help detect cancer and so we’re asking people to use them to fight against it. This year, guests are encouraged to step into a fully functioning boxing ring in Havas’ Chicago lobby (36 East Grand Avenue).  Anyone who wants to help fight against…

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Fold7 and CoppaFeel! encourage women to get to know their boobs

Stuart Mitchell

London advertising agency Fold7 has partnered with breast cancer health & education charity CoppaFeel! to encourage women to #TrustYourTouch when it comes to checking their boobs and being aware of any unusual changes. The campaign reasserts the importance of using your touch to ensure early detection, and was screened at CoppaFeel!’s festival Festifeel on 14th October. Research by CoppaFeel! found that the vast majority of young women do not check their boobs regularly. The main barrier was uncertainty, with 6 in 10 saying they lacked the confidence to know how…

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