Pink CASE Excavator Helps Fights Breast Cancer

Helping beat cancer, CASE Construction Equipment a global construction brand of CNH Industrial N.V., is using its equipment to help in the fight against breast cancer with the pink CASE CX60C excavator, part of the six-machine CASE fleet working on various groundwork, road construction and building projects across the South of England. This vehicle belongs to Sean O’Connor, Managing Director of MEC Groundworks, who knows first-hand the effect that a breast cancer diagnosis can have on a family. For this reason, he decided to use his business to help generate…

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The Wrangler® Tough Enough to Wear Pink™ western campaign to fight breast cancer celebrates their 15th anniversary by reaching the $32 million fundraising mark!

A milestone was reached Monday night at the 15th Annual Wrangler® Tough Enough to Wear Pink™ (TETWP) Night at the Wrangler National Finals Rodeo. The grassroots cowboy campaign has exceeded the $32 million fundraising mark! The campaign was created in 2004 by Terry Wheatley, wine industry executive and matriarch of a professional rodeo cowboy family and Karl Stressman, former director of special events for Wrangler and former Commissioner of the Professional Rodeo Cowboys Association (PRCA). The idea was to raise money and awareness for breast cancer by challenging rodeo competitors…

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Susan G. Komen® Unveils “Live Pink” Program This October, Ensuring That Proceeds Are Dedicated to Fighting Breast Cancer

Susan G. Komen®, the world’s leading breast cancer organization, has launched a new program, “Live Pink” this October, helping consumers make smart, informed decisions about how they can ensure that the proceeds from their purchases are making a difference in the fight to save lives from breast cancer. It is often difficult for consumers to discern if the purchases they are making during National Breast Cancer Awareness Month are actually benefiting a charitable organization dedicated to the fight against breast cancer. Komen’s Live Pink program highlights products and services that…

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Leading organisations unite to create a new charity for everyone affected by breast cancer

Leading charities, Breast Cancer Care and Breast Cancer Now, have today announced their intention to merge in Spring 2019 to create a charity for everyone affected by breast cancer. The merger next year will create a new charity, united by the shared ambition that, by 2050, everyone who develops breast cancer will live and be supported to live well. The new charity will provide specialist support and information for those living with the physical and emotional impact of breast cancer, as well as funding world-class research to improve prevention, detection,…

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Five creatives collaborate to tackle breast cancer ahead of world cancer day

Ahead of World Cancer Day on 4th February 2018, ethical creative agency Nice and Serious launches ‘Touch Yourself’, an animation and microsite, which takes a novel approach, using playfulness to illustrate how people should check for signs of breast cancer. The motivation behind ‘Touch Yourself’ came from Motion Designers Jade Evans, Giulia Bavagnoli, Guillaume Le Roux, Film Editor Serafima Serafimova and Web Developer Marcel Legane, who felt that there was a need for a clear and positive way to tackle breast cancer detection. As Jade Evans explains “the resources we…

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